STABY Co., Ltd. selected 2020 Hankook Ilbo Digital Innovation Awards

  • OTT Startup Commitment Table… Watch High Definition on Low-Specification Smart TV

Staby (CEO Lee Sang-su) was selected as the best innovative technology in the IT field for “user authentication protection using Merkle Tree and OTT streaming revenue distribution technology” and was selected as the “2020 Hankook Ilbo Digital Innovation Grand Prize.”

The Hankook Ilbo Digital Innovation Awards, which marks its 15th year this year, is an award given to companies that have contributed to improving national competitiveness by spreading awareness of the IT industry and new industries, which are the core of national growth, along with the Ministry of Science, Technology, Information and Communication, and innovating new industries of knowledge and information.

This review was selected as the best innovative technology in the IT sector considering efficiency, business feasibility, innovation and differentiation, competitiveness, application power and ripple effects, etc., and went through document screening and visitation through application and technical documents.

Staby is a startup that boldly threw its hat into the OTT industry where it is dominated by large companies through STABY GO, an on-demand OTT platform created by collecting opinions from the market, including actors, directors, staff, production companies and distributors, under the slogan “For those who are ready to be remembered for a long time.”

OTT platform, which is being developed by Staby, is optimized for high definition viewing not only on smartphones but also on smart TVs. Usually, the hardware specifications of smart TVs are lower than that of smartphones, which can result in slow execution during high definition viewing or suspension of execution due to lack of memory while running, but Staby overcame them through optimization in a small resource environment. Through this, reference-class 4K videos that are superior to Blu-ray can be viewed on low-end smart TVs.

In addition, if the company participates in content production and investment by developing a streaming settlement system called “content revenue distribution system” with innovative technology of its own, profits generated from the platform can be automatically distributed transparently and fairly to production participants and investors. Through this, the company aims to contribute to the establishment of an ecosystem that can produce quality content in a stable environment.

Staby expects the OTT industry to effectively improve the existing content market and unfair settlement methods that have not been highlighted due to the rapid rise of the OTT industry. In addition, the launch of “STABY CONNECT,” a team matching service that allows actors, directors, staff, and producers to team up and carry out projects so that high-quality content with diversity can be produced, is set to end at the end of the year.

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Reasonable Content Revenue Distribution System

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